The first is to think small. Rather than commit to multimillion-pound investment projects with far-off rollouts, the urgency of change has shifted innovation to smaller, iterative, project-led improvements. This delivers upgrades to the business while retaining agility.
An example: a large national coffee shop chain I have been working with has embarked on a project to digitise all of its manual processes. There are many of them, and they are all monitored using paper forms on clipboards. These are the sorts of processes that are easy to digitise (when was this cleaned? Who has checked the toilets?) but there was never an incentive to do it. Now a series of small, quick, necessary innovations can create a long-term opportunity for profitable innovation.
Second, we have seen a massive shift to the use of cloud services, which means employing opex [operational expenditure] business models. This means that even if there is no additional capital to commit, a project is not delayed. We don’t know what the future will be like, and opex models can flex up and down. They can also be deployed today, improved tomorrow and transformed next year.
As more businesses become accustomed to these models, there’s clearly more scope for innovation. I can foresee that technology providers may soon be delivering, for example, flavours of HaaS – homeworking as a service – to employees, with bundles of applications, security and connectivity.