Luke Tobin, managing director and founder of marketing agency Digital Ethos, says: “We’ve needed to look at trainees and apprenticeships for a while but Covid-19 put that on the back-burner – so the Kickstart Scheme has been a breath of fresh air. In the creative industries, you need real-world experience – and for people coming out of university, it is very difficult to break into the industry if they don’t get that experience.”
Tobin plans to take on six new members of staff: “Some will go into the campaign teams and others into office admin. Under the scheme, 25 hours a week are paid for by the government for the first six months, and there is a training and equipment fee of £1,000.
“We will make up the difference in salary to 40 hours a week – but this is a really substantial contribution from the government. It gives us a chance to embed these young people into our culture and train them up to a point where they can really contribute to the business.”
The Kickstart Scheme is currently open for placements that start before the end of December 2021.
Apprenticeship incentives in England, Scotland, Wales and Northern Ireland
In England, says Phizacklea, the government has extended the apprenticeship incentive payment scheme. She explains: “Employers can claim up to £2,000 for their new recruit, up until 30 April 2021 [although the individual must start by 31 March]. This is in addition to the £1,000 employers already receive for hiring apprentices who are 16 – 18 years old, or between 19 and 24 and with a local authority education, health and care plan.”
Phizacklea adds: “You aren’t limited to just a single apprentice as a business can take on several, so this funding can be a really cost-effective way to help businesses develop and grow their workforces.”
Wales is offering similar incentives to employers: the Apprenticeship Programme in Wales is funded by the Welsh government, with support from the European Social Fund. A spokesman adds: “Businesses in Wales can begin the journey of hiring an apprentice through speaking to an Employment Engagement Adviser, who will talk them through the different apprenticeship routes and levels available.”
Meanwhile, in Scotland, the devolved administration announced a new Apprenticeship Employer Grant in December. This provides £5,000 for employers who take on or upskill an apprentice aged under 25, with £3,500 available for those aged 25 or over.
And in Northern Ireland, the local government is offering incentives worth up to £3,000 for employers to recruit new apprentices up to 31 March, while any apprentices who are brought back off furlough before this date will also entitle businesses to further payments.
Traineeship incentives in England
Employers in England can now apply for a £1,000 cash boost to help them take on new trainees. The government defines traineeships as programmes of education and training that help young people get the skills and experience they need to get an apprenticeship or a job, with placements lasting between six weeks and 12 months.
This £1,000 cash incentive – which is currently available until 21 July 2021 – is intended to help businesses with the cost of providing a high-quality work placement, including those incurred providing facilities, uniforms or helping with travel costs. Businesses will receive the cash bonus for every trainee they take on up to a maximum of 10 trainees, and they can claim the cash incentive for all work placements that have been completed since 1 September 2020. More information is available at GOV.UK.