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Family Business Week: how two brothers are creating new opportunities for growth at Anvil Tyre Centre

The local business has served its rural community in Northern Ireland for 170 years is continuing to thrive and grow.

Family Business Week (21 -25 November) celebrates the central role family firms play in shaping and supporting their local communities, economy and long-term sustainability. 

One of these family firms is Anvil Tyre Centre, which has built on many years of heritage, inspiring the next generation of family businesses to come.

Brothers Kyle and Daniel Wethers inherited the tyre business 15 years ago. They wanted to continue to serve the local Dromore community loyally but were also keen to expand and develop the services they offered.

 

Investing in the future

Via a partnership with Ulster Bank, the brothers made an investment of six figures into an ambitious expansion project, which resulted in them moving to entirely new, purpose-built premises and expanding their services into new vehicle types. When fully operational, the new tyre and servicing centre will also create two new jobs.

Kyle says: “It’s a new direction for our business and creates significant opportunity for growth, as we can now simultaneously accommodate both commercial and agricultural vehicles while retaining our strong focus on domestic vehicles.”

 

Pride in their heritage

The move is not the first time the business has pivoted to adapt to a changing landscape. The family firm was originally founded 170 years ago by their great-great-grandfather. At the time, it was a blacksmith’s forge and farrier business, which provided shoes for horses in the local farming community.

But as heavy agricultural machinery replaced horses in the mid-1960s, the business turned its focus to supplying tractor tyres to local farmers instead.

Daniel says: “We’re very proud of our heritage and we were keen to reflect our roots with this new investment. The history of our former premises is tied to the blacksmithing trade.

“As tractors replaced horses, the family enterprise then adapted to tyre fitting. The rural community has always been at the heart of everything we do.”

 

New opportunities for the new generation

For many years the brothers operated from a nearby location using just a single car ramp. But the investment has scaled their operation up into a 4,500-square-foot modern tyre-repair facility, featuring a fully equipped workshop, four-wheel alignment and service bays, and a drive-through service bay for lorries, large agricultural vehicles and plant machinery.

The newly completed Anvil Tyre Centre now offers customers everything from vehicle diagnostics and MOT checks to laser wheel alignment and brake replacements.

Ulster Bank business development manager Philip McNeill says: “Daniel and Kyle are the fifth generation of an entrepreneurial family that has been delivering a reliable and dependable service in the local area for many years.

“Family-owned businesses like theirs are at the very heart of our economy and Ulster Bank is committed to supporting hard-working companies driving job creation and economic growth in our rural communities.”

Find out more on family business here.

 

Family Business Week (21 – 25 November) is a celebration of family businesses as a force for good. Whether you’re a family business owner, employee or adviser, or a policymaker, there are plenty of ways to get involved and show your support for Family Business Week.

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